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Articles in this section cover the topics of Flash web site design, Corporate Video Production, Managed IT services, navigation system of a web site and more…

Trends in Value/Result based Marketing
A trend is emerging whereby marketing firms are being compensated for the results achieved rather than the traditional method based on the billable hour. Major companies are now adopting this model which is not just a cost-cutting exercise in recessionary times, but a way of encouraging innovation and creativity.  More...


Flash web site designing – Considerations
Flash web site design is very much in vogue, especially since the corporate takeover of Macromedia by Adobe. Studies have shown that resultant interactivity greatly improves the visitor to customer conversion rate. This article elaborates on factors which might serve as a useful checklist if you are looking to design a Flash web site.  More...


How to use Flash judiciously
The popularity of Flash has escalated ever since its introduction in 1996. It adds animation and interactivity to web pages. Touches of Flash can be useful for corporate, retail, informational and many other types of websites if they are created to enhance the static design. But there are certain areas that need particular attention. This article describes those areas. More...


How can a corporate video be used to build tighter PR
With the advent of digital media, corporate video production has also undergone extensive change, taking on new technologies, multimedia applications and web exposure, to become a powerful tool for companies to enhance their public image. This article highlights the areas where corporate videos can be useful. More...


Outsourcing to BPO companies? Manage it right
Organizations too often opt for BPO, expecting dramatic benefits almost instantly which rarely materialize. Business case realization provides the framework for bringing the benefits anticipated from BPO initiatives to fruition. This article explains how business case realization works by examining some key attributes of this approach. More...


Tips to a smooth navigation system
The purpose of site navigation is to inform the user as to where they are, what's on offer, and where they can go next. It gives an idea of the depth of your site. This article underlines some essential navigational elements which should be present in your site to make every page easily accessible. More...