A Disciplined Process Leads to a Predictable Outcome

Plan

  • What is your brand?
  • What is the purpose and goals of the site?
  • How will the site address the competition?
  • Who is your audience?
  • What will be the projected site's ROI? (Return on Investment)

Build

Design, creating interactive content, web-copy, navigation, structure, organization, designing for mobile device compatibiliy, cross-browser compatibility, usability look-and-feel, typography, animation, accessibility, ... many moving parts that need to come together in the right sequence.

Market

The ultimate aim is to help the website succeed by:

  • Drawing new visitors
  • Bring them back for repeat visits
  • Keen them there for serveral pages
  • Answer what's in it for me?"

While the tools and techniques available for on-line marketing are open to all, converting vistors to customers demands a deep insight into how your custmers react to the site experience both intellecutally and emotionally.